1000 True Fans
It has been a slow news day so far (what can I say–it’s 6:30 AM!), so I’ll follow David Bruce Murray’s lead and post a link to this fascinating article.
Executive summary: This article makes the case that an artist only needs 1,000 true fans–fans who purchase everything they release–to make a living. Everyone else–the occasional fans, who will purchase something they particularly like–is the icing on the cake. But if you can build a solid fan base of 1,000 dedicated fans, you can build a long-term career.
I don’t know that I would agree with everything the author says, but the article certainly is thought-provoking.
