Comments on: 1000 True Fans http://www.southerngospelblog.com/archives/752 Positive Daily Commentary on Southern Gospel Fri, 19 Mar 2010 03:33:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: David Bruce Murray http://www.southerngospelblog.com/archives/752/comment-page-1#comment-10242 David Bruce Murray Thu, 06 Mar 2008 15:28:22 +0000 http://www.southerngospelblog.com/archives/752#comment-10242 A couple of observations... 1. I think the author has one artist in mind. For a Southern Gospel quartet supporting a minimum of five creative types, the figure would have to multiply to 5000. 2. The article doesn't merely state that having 1000 true fans will sustain you. The artist is responsible for creating at least $100 in product for those fans to purchase each year. In Southern Gospel, we have some groups that go eighteen months without releasing a CD and the conventional wisdom is that this is a "good thing" to keep from saturating the market. If you only create $15-20 in art per year, then it would take considerably more true fans to sustain a living from it. A couple of observations…

1. I think the author has one artist in mind. For a Southern Gospel quartet supporting a minimum of five creative types, the figure would have to multiply to 5000.

2. The article doesn’t merely state that having 1000 true fans will sustain you. The artist is responsible for creating at least $100 in product for those fans to purchase each year. In Southern Gospel, we have some groups that go eighteen months without releasing a CD and the conventional wisdom is that this is a “good thing” to keep from saturating the market. If you only create $15-20 in art per year, then it would take considerably more true fans to sustain a living from it.

]]> By: Donna http://www.southerngospelblog.com/archives/752/comment-page-1#comment-10238 Donna Thu, 06 Mar 2008 12:38:23 +0000 http://www.southerngospelblog.com/archives/752#comment-10238 Maybe this is ONE of the reasons groups try to keep in touch with fans on a weekly, bi-weekly or monthly basis. By letting us know what's going on with them and what products that they have available, they're much more likely to develop those 1000 (+) fans. Another indicator may be the "homecomings" or other scheduled events (such as PraiseFest or Celebration, etc.) that groups encourage their "true" fans (I like the term "super" fans better) to attend. I know the Memorial Day Legacy Five Celebration draws 2,000-3,000 every year (Labor Day's Celebration is not quite as big). I don't know how many fans attend PraiseFest (this will be my first year to go), but I've got to think that anyone who would pay the price for these events would surely have every product that the group has to sell. Interesting article. Maybe this is ONE of the reasons groups try to keep in touch with fans on a weekly, bi-weekly or monthly basis. By letting us know what’s going on with them and what products that they have available, they’re much more likely to develop those 1000 (+) fans. Another indicator may be the “homecomings” or other scheduled events (such as PraiseFest or Celebration, etc.) that groups encourage their “true” fans (I like the term “super” fans better) to attend. I know the Memorial Day Legacy Five Celebration draws 2,000-3,000 every year (Labor Day’s Celebration is not quite as big). I don’t know how many fans attend PraiseFest (this will be my first year to go), but I’ve got to think that anyone who would pay the price for these events would surely have every product that the group has to sell. Interesting article.

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